Above / Decked out in his signature red, white and blue attire and black-rimmed glasses, Waldo has been traveling  and creating scenes throughout the nation on his annual Tour de Independents. Until July 31, the fictional storybook star also is right here in Naperville, promoting the “shop locally” movement as he hides throughout the city’s independent business community to help educate all ages about the value of supporting local businesses whenever possible.

Recently, Waldo was spotted in an independent antique shop in Wabash, Ind., behind a collectible figurine of Three Wise Monkeys, representing their ancient approach to life: “Hear no evil. See no evil. Speak no evil.”

By the end of the business day at 9PM on July 31, the so-called “passports” that represent Waldo sightings are to be turned into Anderson’s Bookshop in order to be entered into the kid-friendly prize drawing on Wed., Aug. 1.

Waldo’s Wrap Up of the 2018 Tour de Independents will begin at 11AM at the store located at 123 W. Jefferson. It’ll be brief.

That means every business day until July 31, players can still hit the local independent business community running to find where Waldo is hiding inside 12 different establishments of the ones listed below.

Since July 1, the annual Tour de Independents has featured a search for Waldo to remind folks of the importance of spending local dollars where your heart is… right in your hometown.

Thanks to all who shop, dine, bank, entertain and contract services locally whenever possible. Thanks also for supporting independent enterprises that display the bright red IndieBound Naperville sign 365 days a year.

Find Waldo at participating Naperville merchants thru July 31, 2018…

1. Naper Auto Works 320 N. Mill Street
2. Lou Malnati’s 131 W. Jefferson Ave
3. Anderson’s Bookshop 123 W. Jefferson Ave
4. Anderson’s Toyshop 111 W. Jefferson Ave
5. Artistic Creations Salon 22 W. Jefferson Ave
6. Casey’s Foods Naperville Plaza
7. Bows & Babes 26 W. Jefferson Ave
8. DeEtta’s Bakery 428 W. 5th Ave
9. Dog Patch Pet and Feed 1108 E. Ogden Ave
10. Edie Boutique 15 W. Jefferson Ave
11. Ellman’s Music Center 508 W. 5th Ave
12. Busey Bank 24 W. Gartner in Naperville Plaza
14. Gotskind’s Shoes 115 W. Jefferson Ave
15. Naperville Bank & Trust (All three locations) Ft. Hill at Aurora Ave.
16. Naperville Bank & Trust Washington at Benton Ave.
17. Kreger’s Brat & Sausage Haus 605 N. Ellsworth
18. Liam Brex 222 S. Main St
19. Naper Nuts & Sweets 10 W. Jefferson Ave
20. Naperville Fine Art Center & Gallery 508 N. Center St
21. Naperville Running Company 34 W. Jefferson Ave
22. Naperville Running Company 3416 S. Route 59, Suite 116
23. Positively Naperville (online) positivelynaperville.com (Right here!)
24. PS Travel 1783 S. Washington St Ste 107
25. Remax Professionals Select 2272 95th St. Ste 200
26. Saraboo Creek 107 W. Jefferson Ave.
27. The Boxes Etc. 790 Royal St. George #141
28. It’s a Bling Thing 14 Jackson Ave.
29. Le Chocolat 127 S. Washington St.
30. Naperville Tennis Club 1011 E. Benton Ave.
31. Oswald’s Pharmacy Naperville Plaza
32. Celidan Florist Naperville Plaza
33. Pennywise Resale 750 Aurora Ave.
35. Uptown Soda Bread (online) Uptownsodabread.com
35. Resiliency Institute 10S404 Knoch Knolls
36. Adagio Teas 27 W. Jefferson Ave.
37. The Growing Place 25W471 Plank Rd.
38. Nona Jo’s 410 W. 5th Avenue at Mill Street
39. Everdine’s Grill Cheese Co. 24 W. Jefferson Ave.
40. Second Chance Resale Tower Crossings
41. Edie Boutique 15 W. Jefferson Ave.
42. Casey’s Foods Naperville Plaza
43. BK Jeweler 105 W. Jefferson
44. Pinot’s Palette 175 N. Jackson Avenue
45. Cowart Chiropractic 1212 S. Naper Blvd
46. Two Bostons Springbrook Crossings
47. NCTV17 (online)

48. Quigley’s Irish Pub (Patio Location)


43 E. Jefferson Ave.

Think red & IndieBound Naperville / Keep dollars circulating locally

Beginning the final stretch of campaigning via a national campaign of Candlewick Press and the American Booksellers Association that was introduced to IndieBound Naperville seven years ago, Waldo is about to wrap up his coast-to-coast message to support local businesses for 2018. 

Every day until Waldo returns next July, however, independent business owners are hopeful local folks will continue to find them at local shopping destinations whenever possible to keep local dollars circulating and recirculating in the local economy.

Remember that Waldo goes undercover in July to put into plain view the businesses that make the city unique, livable and vibrant. What’s more, when you shop locally, you help create jobs for people who live here and also will shop here. You help the environment.

You also nurture the businesses most likely to support your hometown charities. You conserve local tax dollars for local revenue for city services, parks and schools. 

Furthermore, when you visit local independents, you can take advantage of services, knowledge and expertise as you support their innovative entrepreneurship and small businesses. You also help create a thriving destination.

You’ll even be surprised by the number of local businesses that offer online services such as banks, printers, grocers and pharmacies. 

So you see… no matter where you live in the world, it matters to shop locally.

For more information about IndieBound Naperville and the shop locally movement, visit www.indieboundnaperville.org.

Look for that bright red sign in shop windows and put your money where your heart is, right here in your hometown.

Thanks for supporting your local businesses every day all year long.

Also remember the encouraging words of Dan Casey, owner of Casey’s Foods, when you’re out and about. “Support your local businesses and you’ll always live in a nice community,” Casey says.

RELATED PN POSTS / Search “Waldo” and note the date of the story