Columnists
Real Estate Logic – Downgrading in Order to Upgrade
This month’s column was inspired by a conversation I just had with a young lady that I’ve known most of her life. She and...
Columnists
Real Estate Logic – Disclosing Defects
When I first started selling Naperville real estate in 1982, people bought houses in an “as is” condition. The residential real estate sales world...
Columnists
Real Estate Logic – Does Your Asking Price Reflect Today’s Realities?
Setting the asking price is always a delicate matter. You don’t want to price your home out of the market and you don’t want...
Columnists
Real Estate Logic – Should You Counter a Low Offer?
Nothing can be more frustrating than to have your home on the market for a long time without ever receiving an offer. Even more...
Columnists
Real Estate Logic – Seller and Agent Form a Partnership
Many homeowners who hire an agent to sell their home don’t have a clear understanding of the responsibilities of each party. This often leads...
Columnists
Real Estate Logic – Proper Market Positioning
When you put your home up for sale, you must have a strategy that will lead to the three results you want.
The highest...
Columnists
Real Estate Logic – ‘You Never Get a Second Chance to Make a First Impression’
Although I have worked and grown through many changes during my thirty seven plus years in selling Naperville area real estate, nothing has affected...
Columnists
Real Estate Logic – Transaction is Too Costly to Rely on Guesswork
Although the purchase or sale of real estate is the largest financial transaction most people ever make, many rely on guesswork. Some guess on...
Columnists
Real Estate Logic – Who Has the Power?
In every business transaction, an element of power is held by both the buyer and the seller. This is true in real estate transactions,...
Columnists
Real Estate Logic – In Real Estate, Only Results Count
How do you feel you are treated when you walk into most businesses today? Are you, the customer, better or worse off then you...
