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Thursday, March 28, 2024

Real Estate Logic – In Real Estate, Only Results Count

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How do you feel you are treated when you walk into most businesses today? Are you, the customer, better or worse off then you were ten years ago? Do you remember the old saying, “The customer is always right?” Or, is the clerk or salesperson trying to prove you wrong or your demands are too unreasonable?

It just seems that all too many employees of companies have forgotten or never knew who the customer is and how he or she should be treated. This current phenomenon is not present, however, in the real estate business. This is due to the fact that Realtors® are paid only if they get the results you want. Our pay plan is intrinsically tied to customer satisfaction. We don’t receive a salary or hourly wage. We don’t have an expense account or pension plan. We are paid on straight commission basis. We know that we won’t receive that next paycheck unless we can satisfy another customer. We are 100% accountable to our customer’s wants and needs.

To the outsider, it sometimes seems that Realtors® are paid a lot of money for their services. The fact that is not so obvious is the weeks and sometimes months it takes to make a sale. Realtors® also expend a great deal of money, effort and personal time on buyers and sellers who never actually complete a sale. Although we are well paid on a per sale basis, our life is one of tremendous effort and relatively few transactions.

Today’s real estate sales are also much more complicated than in the past. Each agent must master and maintain cutting edge technology to not only satisfy the needs of our customers, but to also stay competitive in our technology based industry. We must stay on top of the Internet-based multiple listing service so we can be knowledgeable about the constantly changing real estate market. Financing options must be understood and tailored to each specific situation. Radon tests and building inspections by licensed inspectors must be arranged, properly conducted and then explained to the often inexperienced buyer and seller. Communications with either a buyer’s or seller’s attorney must be handled in a professional manner. Finally, all closing details must be addressed so that both the buyer and seller are satisfied.

ADVICE: Customers are best treated by people who can be held accountable for results. Your Realtor® is that person. Be sure to use the services of a Realtor® when buying or selling real estate.

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Gary Leavenworth
Gary Leavenworthhttp://www.garyleavenworth.com/
Gary Leavenworth is a senior Realtor associate and team leader of the national award winning Leavenworth Team of Coldwell Banker Realty and has been serving Naperville’s real estate needs since 1982 with a career volume of over $400 million in closed sales!  If you have a real estate question, email Gary at gary@garyleavenworth.com or call/text him directly at 630.885.1565.

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