The other week a reader wondered why we accept political advertising. Then she questioned why Positively Naperville had any advertising at all. She went on to suggest she’d visit our website more often if we didn’t have any ads. She said other “community” websites she’d visited had no advertising.
Plain and simple, make no mistake about it, Positively Naperville is a locally-owned independent family business supported by advertising. Positively Naperville in print monthly and online daily is not a City of Naperville enterprise. Fact is, this proud grandmother likes to call our business “Penink and Son.”
For 23 years, we’ve watched our printed biodegradable pages, buckets of ink, whistles and bells for the PN website, postage, gas, delivery, accountants as well as office equipment, printer paper, pens and pencils come with ever-increasing costs. Newspapers recognized inflation way before it hit the news.
And advertising with a history that dates back to ancient Egypt helps keeps our publication available for folks to pick up at local supermarkets, The Boxes, Rosie’s Home Cookin’, 95th Street Y and about 25 other locations.
We aim to be fair, free and faithful to the active community where we live and the land that we love. Advertising with positive messages keeps us in business and we welcome it.
Be sure to see PN’s advertising page as well as other promotions that might inspire your advertising to build your brand awareness for the community to see.
And remember that this publication is a preview of the upcoming month rather than a review of what happened last month. Of course, we’re keenly aware that some of our contributing columnists tell wonderful stories about our city’s rich history and memorable past events. And that’s just the way we like it!
