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Saturday, July 13, 2024

Sales Focus – Make goals instead of resolutions


It’s that time of year again. Auld Lang Sang, Jingle Bells, Drummers Drumming and Resolutions. I am not a big fan of New Year’s Resolutions, but a couple years ago I resolved to never be late… Being late is inexcusable… I was late once due to a flat tire. Sent a text-photo of my tire changing skills.

Remember what your 2023 resolutions were? Nobody remembers. You probably didn’t write them down. If you must, resolve to set some 2024 sales goals. Be sure to make them SMART Goals, include a deadline and write them down.

Goals people have include: Earn a promotion at work. Get more sleep. Spend more time with the family. Be more prayerful. Obtain financial freedom. Swim with the dolphins. Volunteer more frequently. Jump out of a plane. Build a website. Get a tattoo. Stop procrastinating. Write a book. Take a road trip.

Sales goals include: Get organized. Start an accountability group. Be early to meetings. Join a networking group. Make ten phone calls before 10AM. Obtain two new customers a month. Increase revenue by 20%. Plan the work; then work the plan. Nothing can stop you now!

Author don Miguel Ruiz wrote The Four Agreements: A Practical Guide to Personal Freedom. Include these as you set your 2024 goals:

  1. Be impeccable with your word. Speak with integrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love.
  2. Don’t take anything personally. Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.
  3. Don’t make assumptions. Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings and drama.
  4. Always do your best. Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you will avoid self-judgement, self-abuse and regret.

2024 is already underway! Your goals are set. You’re on track to have the best first quarter ever. Nice job! Make goals instead of resolutions and Heat Up Your Sales.

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Mike Cooper
Mike Cooper
Mike Cooper is Certified Sales Coach at Sales Kitchen and Board Member at RideAssistNaperville.org. Contact him at Mike@SalesKitchen.com.