Above / Public is invited to view motorist and pedestrian-scale signage project details and provide input on April 13, in the lower level of the Naperville Municipal Center. Currently “Naperville” marks the Main Street Bridge at Water Street. (PN File Photo)
The Downtown Naperville Alliance (DNA) and the City of Naperville will host a public meeting on Thursday, April 13, 2023, to share details from the Downtown Wayfinding Master Plan. The session is open to the public and will take place from 4 to 7PM in the NEU meeting room at the Naperville Municipal Center, 400 S. Eagle St.

Downtown Naperville is a thriving destination for Naperville residents and visitors from throughout the Chicago region and beyond. Although many rely on personal digital devices to navigate, key stakeholders believe that a coordinated system of motorist and pedestrian-scale signage (wayfinding signage) remains an important part of the downtown hospitality infrastructure. While current signage exists in and around downtown, a comprehensive refresh that includes the DNA’s current logo and graphic standards, and a carefully crafted message that is completely aligned with the downtown strategy, is overdue.

Beginning in late 2022, the DNA partnered with the City of Naperville and project consultant Hitchcock Design Group to develop a Downtown Wayfinding Master Plan to guide the implementation of a coordinated system of motorist and pedestrian-scale signage. The Downtown Wayfinding Master Plan summarizes the conceptual design, budget and implementation strategy for directional, informational and identification signs in and leading to downtown.
Representatives from the DNA, project consultant Hitchcock Design Group and the City will be available to provide project details and answer questions. Exhibits will include details about the Downtown Wayfinding Master Plan, and a digital presentation from Hitchcock Design Group will take place at 6PM.
The presentation will be posted on the City of Naperville website following the public meeting. Anyone unable to attend the meeting may send feedback to danielle@downtownnaperville.com until April 21.
Websites available for more information
For project information and updates, visit www.naperville.il.us/dtwayfinding. For more information on the City of Naperville, visit www.naperville.il.us. For additional information about the DNA, visit downtownnaperville.com.