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Wednesday, October 5, 2022

Sales Focus – Put the spring in your step to heat up your sales


Think Spring: As the end of the first quarter approaches with its many distractions, we need to find creative ways to keep engaged and productive. The many distractions include longer days with that long-lost sunshine, spring cleaning, dreams of the Cubs & Sox winning the World Series, golf courses to tame, needing the nicest yard in the neighborhood, and strangers to argue with on Facebook. There are dozens of ways to maintain productivity this spring, and we would love you to share what works for you.

Spring Cleaning: This is the perfect time to scrub your contact lists. I’ve got 1,400 Facebook friends, 1,900 connections on LinkedIn, and 2,500 cell phone contacts. Who are all these people? How can anyone have relationships with all those souls? Time to scrub those lists. Take an hour at the end of the day, not during selling time, and delete the contacts you’ve lost touch with who live on the other side of the USA. Nice job.

Spring into Results: Check out all these cool spring happenings you can add to your presentations showing your future customers and reminding your current customers why doing business with you is a good decision:

  • Daylight Saving, March 13
  • Pi Day, March 14
  • St. Patrick’s Day, March 17
  • Spring Begins, March 20
  • April Fools’, April 1
  • Income Taxes, April 15
  • Easter Sunday, April 17
  • Earth Day, April 22
  • May Day, May 1
  • Mother’s Day, May 8
  • Memorial Day, May 30

Most of us work from home saving us hours a week from commuting. Put the time to good use sending clever spring themed emails and direct mail as follow up. Remember to provide value each time you contact a buyer.

Use the extra time to also update your presentations with the current holiday as a theme for why anyone should do business with you. Continue to exhibit your love for your company, your products or services, and your job. People love to do business with other folks who are happy and they show it.

Spring into springtime with some rock star energy ensuring you will crush last year’s numbers. Sales Professionals are constantly faced with challenges, rejection, and distractions. Enthusiasm is a choice. It is not a plan or a goal.

Spring Selling has Sprung. Put the Spring in your step and Heat Up Your Sales!

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Mike Cooper
Mike Cooper
Mike Cooper is Certified Sales Coach at Sales Kitchen and Board Member at RideAssistNaperville.org. Contact him at Mike@SalesKitchen.com.

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