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Friday, September 29, 2023

Sales Focus – Reduce stress and heat up your sales


It is unprecedented: the last month in Q1 ’21. Your world is in chaos, your numbers are down, and it is so cold out dogs are wearing cats. On top of that, we are stressing about the vaccine, what happened to our second stimulus check, and where we left our mask. I have washed my hands so many times I can see my sixth grade science test notes.

That combined with our fast-paced jobs and demands for good results by the end of the day can attack our mental health.

Stress has reached unprecedented levels for sale pros. Why are we so stressed? Because we care.

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We love our job and want to exceed our goal. We love our company where we work and the products or services we sell. We love our customers. And we love our families and want them to get the most from life and be safe.

I am not a fan of the many times I have been in a slump, when I seemed to be in a funk and could not find the way over the hump.

There are many ways to reduce stress. You have heard them before but do not skip or scan over the rest of this article. Like many sales clients, you know how and why to reduce stress, but you need a quick refresher moment; remember your world is in chaos and your numbers are down.

Get enough sleep. Mental health issues can lead to many other issues including the worst thing possible: your own wake. Cliché: nobody on their dying bed ever said, “I should have spent more time at the office.” Six to eight hours of sleep is my goal; it should be your goal.

Since it is the Lenten season, it is time to resurrect your exercise routine. “Flattening the curve” could take on a whole new meaning. I have completed the first step: I’ve started to think about exercising.

Focus on high payoff activities: networking (virtually is better than none), scheduling appointments (ten calls before 10AM), handling objections and those pesky stalls, and ask for the order (utilize the trial close technique throughout the sales process).

There are many other stress-reducing activities but this is a good beginning to get out of your slump and eliminate the funk.

So, take care, stay safe, reduce stress and Heat Up Your Sales.

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Mike Cooper
Mike Cooper
Mike Cooper is Certified Sales Coach at Sales Kitchen and Board Member at RideAssistNaperville.org. Contact him at Mike@SalesKitchen.com.


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