Networking, one of our eight high-payoff activities, is a primary business activity for anyone who drives revenue. The goal of networking is to make connections.
Many networking groups have survived the China-virus including BNI and ‘Meetup’ groups. Both Naperville and Lisle Area Chambers of Commerce have virtual networking events, Business After-Hours events, and have started doing live ‘social distancing’ Ribbon Cuttings. On Sept. 16, there will be a Multi-Chamber Ribbon Cutting in celebration of Naperville Senior Center Adult Day Services’ fifth year anniversary from 4 to 7PM; check out the PN Calendar or either Chamber calendar for more details.
Understand and get comfortable with the technology. It doesn’t matter what platform you use—Zoom, Google Hangouts, or Facebook Live. The important thing is to show up early and be ready for the scheduled start.
When online, ensure your name is how you want it to be seen. Include your company name if possible because quite often there will be many folks with similar names, like “Mike.”
Update your online identity on all your online properties. Keep photos of yourself consistent so folks will recognize you when they look you up. Avoid pictures of cats or dogs; you want people to connect with you, not your pet.
You want to connect with strangers. They will refer you to your next best customer. Review the attendee or participant list and target a few people to meet.
Follow up immediately and set up a virtual coffee. This might sound odd, but people are doing everything from virtual bingo to happy hours, so they are more open than ever to virtual contact. Start by asking what Networking Guru Bob Burg taught me, “How would I know if I’m talking to your ideal client?”
When reaching out, don’t be afraid to mention the pandemic and the effect it may be having. If you are both 50 percent of pre-pandemic revenue, it will be nice to know they are not alone.
Always be networking and Heat Up Your Sales.
