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Thursday, April 25, 2024

Business Works – Pivoting Through Technology


A term that has been used and possibly overused in the last few weeks is “Pivot.” Businesses that can change directions quickly, adjusting to new market opportunities and/or new ways of delivering to the market are those that are best able to weather the COVID-19 storm.

Expanded use of technology has afforded unprecedented pivoting for our local businesses. For example, many of our counseling agencies are now offering for on-line therapy sessions for the first time. Educational institutions have quickly expanded their e-learning offerings. The NACC has shifted all our programs to virtual with remarkable success, if I say so myself, with the diversity of topics to meet our Members shifting needs in this new environment.

With expanded technology use come greater concerns with data privacy.

One upcoming NACC virtual program, is our data privacy event at 3PM on Thursday, May 14. Jordan Crenshaw, the Executive Director of the U.S. Chamber of Commerce’s

Technology Engagement Center will present on topics including: How data privacy issues can impact your business (think data collection for loyalty programs), best practices to equip your business against data privacy liability and initiatives to create cohesive data privacy policy. For more information and to register or check out our events page at www.Naperville.net.

I recently heard an interesting story about how despite the intense challenges our nation faced during World War II, the seeds of today’s technological advancements were planted during the 1940s. In order to defeat Nazi Germany, Allied cryptographers needed to crack enemy codes to advance their cause. This urgent need led innovators to build the world’s first programmable digital electronic computer. These advances during crisis, laid the groundwork that eventually sent astronauts to the moon, sparked programmers in garages to develop the Internet and now assist epidemiologists to track, model and defeat COVID-19.

We celebrate all the new technology innovations brought about through the challenges of this current crisis that will pave the way for our local businesses to “pivot” even more in these uncharted waters.

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Reba Morgan Osborne
Reba Morgan Osbornehttp://naperville.net
Reba Morgan Osborne is the Director of Government Affairs for the Naperville Area Chamber of Commerce. Contact Reba at (630) 544-3387 or rosborne@naperville.net.


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