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Naperville
Monday, March 18, 2024

The Next Generation – A ‘New Downtown’ Halloween

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My family and I have often referred to Naperville Plaza as the “new downtown Naperville.” When was the last time you drove down Jefferson Avenue, immediately found a decent parking spot, then quickly got some everyday items you needed? I thought so.

Before downtown Naperville became a destination for great food and luxury shopping, it was your typical service-oriented downtown. You could get groceries at Cee Bee’s, some spirits at Naperville Liquors and, of course, prescriptions at Oswald’s.

Naperville Plaza feels like a traditional downtown. Businesses like Casey’s Foods, Trader Joe’s, Peterson’s Spirits and Fine Wines give you a curated one-stop-shop experience. Parking is a little bit better, too.

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Less ‘big’ corporate businesses mean less restrictions on what can and can’t be done when it comes to special events. Naperville Plaza has hosted some successful events recently, including Girls on Gartner and an exclusive Oswald’s Sidewalk Sale featuring the Casey’s Foods Grill.

Saturday, October 27 marks the 7th anniversary of the Naperville Plaza Fall Festival. Started by Oswald’s Pharmacy’s Alecia Eckerle and Busey Bank’s Mary Jane Leisten in 2012, this event has been hugely successful.
Alecia and Mary Jane wanted to show Naperville residents how great the Plaza could be as a “destination” for everyday shopping. With so many people moving in and out of the city every year, an event seemed like the way to go.

Many new Naperville residents are starting families, so the Fall Festival has always been centered around kids. Trick-or-treating, a petting zoo, glitter tattoos, Tuk Tuk rides, and magic by Naperville’s own Josh T. Magic headline the Fall Festival year after year. Once again Oswald’s will be hosting a photo booth from Alfresco!

Over and above being a great community Halloween event, the Fall Festival raises money for charities. This year we will be donating to Loaves and Fishes!

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Wil Anderson
Wil Andersonhttps://oswaldspharmacy.com/
Wil Anderson is a lifelong Naperville resident and manager at Oswald's Pharmacy in Naperville Plaza.

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