Have you ever been doing some shopping online and thought to yourself, “There are just too many options?”

You’re not alone. Online megastores like Amazon have so many products to look at, it can be close to impossible to find the product you need.

Sometimes, this can be a good thing. If you are looking for a specific part or accessory, you have the best shot at finding it online. The downside for huge selection is that the curation is non-existent. Online retailers need to have this selection. If Seller A doesn’t have a certain product, Seller B certainly will. The lack of curation scatters product litter across the pages of many online stores.

Small businesses always have thrived while practicing extraordinary curation. When a buyer selects products to sell at a small business, they chose items that stand out from the pack. Even the best product information page on the internet can’t compete with a call or in-person visit to a seller who believes in what they are selling.

My brother, Alex Anderson, is the store manager at Oswald’s Pharmacy. He recently told me about shopping at locally-owned (and PN supporter!) Dog Patch for cat food. The brand Alex and his wife were used to was not carried. Not only did the employee tell Alex why they didn’t carry that brand; she happily showed him a brand Dog Patch preferred from a nutritional perspective. Dog Patch even comp’d the item for him!

When was the last time the internet offered you that kind of service?! Not only did Alex and his wife’s cats enjoy the food, the cats now have their own “preferred brand,” thanks to a business that knows how to curate their products. 

Next time you’re looking for a specific product, check locally first. We’re here to make sure you get exactly what you want.