Above / Follow Martin Handford’s Waldo as he travels nationwide with “absolutely huge and enormously interesting” ways to support independent businesses and the shop locally campaign.

For the last seven years, Waldo has arrived on the local scene to spend the month of July hiding while encouraging folks to find him on the Tour de Independents. During his Naperville visit, the bespectacled chap hides out with high hopes that residents of all ages will find him while shopping, dining, banking and entertaining locally.

Now 31 years old, Waldo returned July 1 to Naperville’s independent business community to promote the tour through July 31. Already, Waldo has been spotted in the sponsor tent at Ribfest, from the patio at Quigley’s Irish Pub and near the Black Hawk War Memorial in Central Park during the Naperville Municipal Band Big Band concert, just to name a few places.

Before the big stage door opens and play begins, Waldo enjoys finding places to hide in Central Park during Naperville Municipal Band Concerts on Thursday evenings.

Now into his second week, Waldo not only is making the rounds in Naperville, but news is spreading throughout the nation. It’s all part of Where’s Waldo? on Main Street, USA, a national campaign of Candlewick Press and the American Booksellers Association that was introduced to IndieBound Naperville via Anderson’s Bookshop.

With a coast-to-coast message to support local small businesses whenever possible, Waldo goes undercover to put into plain view that when you shop locally, you keep dollars in the local economy. You embrace what makes the city unique. You help create jobs for people who also will shop here. You help the environment.

You also nurture your hometown charities. You conserve local tax dollars for local revenue. You help create more choices in shopping plazas.

Furthermore, when you visit local independents, you can take advantage of services, knowledge and expertise as you support their innovative entrepreneurship and small businesses. You also help create a thriving destination.

So you see… no matter where you live, it matters to shop locally.

No matter where you live, spread the word about the shop local movement.

Get hooked on Waldo and go places

Pick up a “Passport” (aka Bingo Card) at Anderson’s Bookshop in downtown Naperville, then find Waldo 12 times at participating businesses, collect Waldo chits, turn them into Anderson’s Bookshop, and enter the drawing to win prizes by July 31. It’s that simple.

In other words, every player needs to get 12 marks/stamps/initials in order to come back to Anderson’s Bookshop and get the first round of prizes ($1 Book Bucks and a button) and be entered to win some of the other great prizes, explained Ginny Wehrli-Hemmeter, Events and Publicity, for Anderson’s.

The raffle drawing with many fun “kid” prizes and gift certificates from participating independent businesses will be at 11AM Wed., Aug. 1, at Anderson’s Bookshop in downtown Naperville.

Updated list of current participating merchants thru July 31, 2018…

1. Naper Auto Works 320 N. Mill Street
2. Lou Malnati’s 131 W. Jefferson Ave
3. Anderson’s Bookshop 123 W. Jefferson Ave
4. Anderson’s Toyshop 111 W. Jefferson Ave
5. Artistic Creations Salon 22 W. Jefferson Ave
6. Casey’s Foods Naperville Plaza
7. Bows & Babes 26 W. Jefferson Ave
8. DeEtta’s Bakery 428 W. 5th Ave
9. Dog Patch Pet and Feed 1108 E. Ogden Ave
10. Edie Boutique 15 W. Jefferson Ave
11. Ellman’s Music Center 508 W. 5th Ave
12. Busey Bank 24 W. Gartner in Naperville Plaza
14. Gotskind’s Shoes 115 W. Jefferson Ave
15. Naperville Bank & Trust (All three locations) Ft. Hill at Aurora Ave.
16. Naperville Bank & Trust Washington at Benton Ave.
17. Kreger’s Brat & Sausage Haus 605 N. Ellsworth
18. Liam Brex 222 S. Main St
19. Naper Nuts & Sweets 10 W. Jefferson Ave
20. Naperville Fine Art Center & Gallery 508 N. Center St
21. Naperville Running Company 34 W. Jefferson Ave
22. Naperville Running Company 3416 S. Route 59, Suite 116
23. Positively Naperville (online) positivelynaperville.com (Right here!)
24. PS Travel 1783 S. Washington St Ste 107
25. Remax Professionals Select 2272 95th St. Ste 200
26. Saraboo Creek 107 W. Jefferson Ave.
27. The Boxes Etc. 790 Royal St. George #141
28. It’s a Bling Thing 14 Jackson Ave.
29. Le Chocolat 127 S. Washington St.
30. Naperville Tennis Club 1011 E. Benton Ave.
31. Oswald’s Pharmacy Naperville Plaza
32. Celidan Florist Naperville Plaza
33. Pennywise Resale 750 Aurora Ave.
35. Uptown Soda Bread (online) Uptownsodabread.com
35. Resiliency Institute 10S404 Knoch Knolls
36. Adagio Teas 27 W. Jefferson Ave.
37. The Growing Place 25W471 Plank Rd.
38. Nona Jo’s 410 W. 5th Avenue at Mill Street
39. Everdine’s Grill Cheese Co. 24 W. Jefferson Ave.
40. Second Chance Resale Tower Crossings
41. Edie Boutique 15 W. Jefferson Ave.
42. Casey’s Foods Naperville Plaza
43. BK Jeweler 105 W. Jefferson
44. Pinot’s Palette 175 N. Jackson Avenue
45. Cowart Chiropractic 1212 S. Naper Blvd
46. Two Bostons Springbrook Crossings
47. NCTV17 (online)

48. Quigley’s Irish Pub (Patio Location)


43 E. Jefferson Ave.


Think red & IndieBound Naperville

For more information about IndieBound Naperville and the shop locally movement, visit www.indieboundnaperville.org.

Look for that bright red sign in shop windows and put your money where your heart is, right here in your hometown.

Take the Waldo Tour de Independents in Naperville until the end of July. Thanks for supporting your local businesses every day all year long.

Support your local businesses and you’ll always live in a nice community. —Dan Casey

RELATED PN POSTS / Search “Waldo.”

Waldo found his way to the Red Gold Distribution Center in Elwood, Ind., on July 7. You can catch up with Waldo at Casey’s Foods where you’ll find Red Gold tomato products grown by family farms. Small world!