Ann Lord is depicted in The Great Concerto, a huge Century Walk mural that graces the door on the Community Concert Center. (Use a description of this image as a “Waldo find” for Positively Naperville.)

You could say bespectacled Waldo in the red and white striped shirt is returning to Naperville in support of taking local residents and welcomed visitors on a “Tour de Independents” all during the month of July.

For starters, folks can look for Waldo as a show of independents during the Summer Municipal Band Concert Series at 7:30PM Thursdays in Central Park through Aug. 16, 2018. 

Already independents Ellman’s Music Center, Positively Naperville and Catch 35 have been featured raffle sponsors during the weekly concerts.

In fact, bright and early on the Thursday morning prior to the salute to America concert to celebrate Independence Day on June 28, Waldo was spotted trying to find a good place to hide. Look for Waldo and independent friends at one of the upcoming weekly concerts when moderator Ann Lord again will promote the sponsor of the concert, most often one of Naperville’s independents!

For instance, IBN members Two Bostons and Braconi’s Restaurant are scheduled to sponsor band concerts during July.

Then there’s 2018 Ribfest hosted by the Exchange Club of Naperville in conjunction with Independence Day from July 4-7 at Knoch Park. Independent support plays a part in that huge festival known as this city’s biggest “party for a cause.” For instance, thanks to sponsor Naperville Bank & Trust, the Family Fun Area in the south park is free for all. And for many years, Belgio’s Catering has provided plenty of service and hospitality throughout the 4-day event.

If you find Waldo at Ribfest, use Positively Naperville as one of your 12 signatures. Simply say where you saw the whimsical character who enjoys hiding.

During 2017 Ribfest, Waldo went spiral! The character that doesn’t appear to age found his way to the popular 4-day fundraiser, thanks, in part, to support on many levels of Naperville’s independent business community.

Find Waldo 12 times at participating IndieBound Naperville businesses

Then remember to find Waldo 12 times during July as you explore Naperville’s independent business community. Whenever possible, show the youngsters in your life the importance of keeping local dollars where they matter most, right in your hometown.  It’s all part of Where’s Waldo? on Main Street, USA, a national campaign of Candlewick Press and the American Booksellers Association.

Thanks for taking the Tour de Independents whenever possible in support of the local business community north, east, west, south and throughout downtown Naperville.

To display their independence and ingenuity this month, some participating IBN businesses are creating special Waldo attractions and promotions at their individual locations.

When you find Waldo at Busey Bank in Naperville Plaza, be sure to ask, “Why a duck?”

Get ready!

Now 31 years old, Waldo returns July 1-31 to Naperville’s independent business community. Pick up a “Passport” (aka Bingo Card) at Anderson’s Bookshop, then find him 12 times, collect Waldo chits, turn them into Anderson’s Bookshop, and enter the drawing to win prizes by July 31. It’s that simple.

In other words, every player needs to get 12 marks/stamps/initials in order to come back to Anderson’s Bookshop and get the first round of prizes ($2 Book Bucks and a button) and be entered to win some of the other great prizes, explained Ginny Wehrli-Hemmeter, Events and Publicity, for Anderson’s.

The raffle drawing will be at 11AM Wed., Aug. 1, at Anderson’s Bookshop in downtown Naperville.

Updated list of current participating merchants, July 1, 2018…

1. Naper Auto Works 320 N. Mill Street
2. Lou Malnati’s 131 W. Jefferson Ave
3. Anderson’s Bookshop 123 W. Jefferson Ave
4. Anderson’s Toyshop 111 W. Jefferson Ave
5. Artistic Creations Salon 22 W. Jefferson Ave
6. Casey’s Foods Naperville Plaza
7. Bows & Babes 26 W. Jefferson Ave
8. DeEtta’s Bakery 428 W. 5th Ave
9. Dog Patch Pet and Feed 1108 E. Ogden Ave
10. Edie Boutique 15 W. Jefferson Ave
11. Ellman’s Music Center 508 W. 5th Ave
12. Busey Bank 24 W. Gartner in Naperville Plaza
14. Gotskind’s Shoes 115 W. Jefferson Ave
15. Naperville Bank & Trust (All three locations) Ft. Hill at Aurora Ave.
16. Naperville Bank & Trust Washington at Benton Ave.
17. Kreger’s Brat & Sausage Haus 605 N. Ellsworth
18. Liam Brex 222 S. Main St
19. Naper Nuts & Sweets 10 W. Jefferson Ave
20. Naperville Fine Art Center & Gallery 508 N. Center St
21. Naperville Running Company 34 W. Jefferson Ave
22. Naperville Running Company 3416 S. Route 59, Suite 116
23. Positively Naperville (online) (Right here!)
24. PS Travel 1783 S. Washington St Ste 107
25. Remax Professionals Select 2272 95th St. Ste 200
26. Saraboo Creek 107 W. Jefferson Ave.
27. The Boxes Etc. 790 Royal St. George #141
28. It’s a Bling Thing 14 Jackson Ave.
29. Le Chocolat 127 S. Washington St.
30. Naperville Tennis Club 1011 E. Benton Ave.
31. Oswald’s Pharmacy Naperville Plaza
32. Celidan Florist Naperville Plaza
33. Pennywise Resale 750 Aurora Ave.
35. Uptown Soda Bread (online)
35. Resiliency Institute 10S404 Knoch Knolls
36. Adagio Teas 27 W. Jefferson Ave.
37. The Growing Place 25W471 Plank Rd.
38. Nona Jo’s 410 W. 5th Avenue at Mill Street
39. Everdine’s Grill Cheese Co. 24 W. Jefferson Ave.
40. Second Chance Resale Tower Crossings
41. Edie Boutique 15 W. Jefferson Ave.
42. Casey’s Foods Naperville Plaza
43. BK Jeweler 105 W. Jefferson
44. Pinot’s Palette 175 N. Jackson Avenue
45. Cowart Chiropractic 1212 S. Naper Blvd
46. Two Bostons Springbrook Crossings
47. NCTV17 (online)

48. Quigley’s Irish Pub (Patio Location)

43 E. Jefferson Ave.


Think red & IndieBound Naperville

For more information about IndieBound Naperville and the shop locally movement, visit

Look for that bright red sign in shop windows and put your money where your heart is, right here in your hometown.

Thanks for shopping, dining, banking & entertaining locally whenever possible

When you shop locally, you keep dollars in the local economy. You embrace what makes the city unique. You help create jobs for people who also will shop here. You help the environment.

You also nurture your hometown charities. You conserve local tax dollars for local revenue. You help create more choices in shopping plazas.

Furthermore, you took advantage of services, knowledge and expertise. You invested in support of entrepreneurship. You helped create a thriving destination.

So you see… no matter where you live, it matters to shop locally. Thanks again!

Support your local businesses and you’ll always live in a nice community. —Dan Casey