Over the last seven years we’ve begun to understand the economics of “Rescue.” Quite frankly, sometimes it’s rough. Our goal is to break even on these animals. For the most, part we do. But all it takes is for one dog to get sick or to stick around too long to make rescue more difficult.

Our store supports the rescue when we get out of whack. If the store isn’t performing at its best, it puts pressure on the rescue. To address this challenge, we’ve done a number of things. First, we’ve changed our adoption fees to encourage more movement. Puppies are now $450. Small dogs over one year old are now $350. Large dogs over one year of age are now $200. Senior small dogs are $300 and senior large dogs are $150.

With more movement, our costs actually go down. Plus, we can bring in more animals. Remember that all our dogs are current on all shots and worming. They’re fixed, microchipped and more.

Another adjustment involves taking a look at every square foot in the store and determining how we can use it better. After 46 years, we sometimes find that we are doing things only because that’s how we have always done them. The old way is not a contemporary way to work in this fast-paced world.

Overall, we’re a healthy small business looking for ways to improve. With the loyalty of our customers, I have no doubt that we will remain so for years to come. Adopt, don’t shop!

We have some great new wild birdseed to attract the widest variety of birds possible. Try our special “Too Fat to Migrate” mix. Then watch all of the different birds that show up at your feeder!

And by the end of the month, it’ll be spring.