Above / In January, Chamber President and CEO Nicki Anderson presented the story behind “The Big Reveal!” and why branding matters. For instance, remember all the different “brands” that geared up to sponsor outdoor painted sculpture exhibits in 2015 throughout downtown Naperville? The color red means business! (PN File Photo)
UPDATE, June 27, 2017 / The Naperville Area Chamber of Commerce (NACC) has been named a winner of an industry award that recognizes communications and marketing work. Presented annually by Alexandria, Va.-based Association of Chamber of Commerce Executives, the Communications Excellence awards program is designed to celebrate exceptional work in the areas of advertising and marketing, campaigns, digital and publications.
The NACC received an Award of Excellence for its rebranding campaign.
“Our commitment to excellence isn’t just about our programming and advocacy, it is our staff that sets the stage. Our Marketing Director, Lauren Holtz has worked tirelessly on our rebranding effort, and this award simply recognizes her work at getting out our message, and we’re incredibly proud of her and the award,” said Nicki Anderson, NACC President and CEO.
A panel of peers — communications and marketing executives from chambers of commerce around North America — evaluated submissions and selected top entries to receive recognition.
Award-winning entries represent the work of 41 organizations in 23 U.S. states and the Cayman Islands. Of the 49 award-winning entries in 2017, 12 are recognized as Grand Award winners and 37 are recognized as Award of Excellence winners. Three Best in Show awards will be announced at a special event Tuesday, July 18 in Nashville, Tennessee.
“Communicating effectively is vital for chambers of commerce and grabbing attention is becoming increasingly challenging. This year’s award-winning entries represent work that’s not only effective, but incredibly creative and innovative,” said Ben Wills, director of communications and marketing for the Association of Chamber of Commerce Executives. “Communications professionals at chambers of commerce work tirelessly to promote their members, businesses in the community they serve, and the unique characteristics that make their state or region a top place to live, work and play.”
This year’s competition attracted entries from chambers of commerce in the United States and the Cayman Islands.
The Chamber is located at 55 S. Main Street, on the third level of Main Street Promenade.
Story submitted by Lauren Holt, Director, Marketing & Communications, for the Naperville Area Chamber of Commerce.
Above / In January 2017, the Naperville Area Chamber of Commerce introduced its new branding. For information regarding monthly General Membership Luncheons held on the fourth Monday, membership information and sponsorships, contact Beth Ann DiFranco at (630) 544-3365.
Chamber hosts first general membership luncheon of 2017 focused on branding
Hilton Lisle/Naperville.
The timely topic will be “branding.”
Consider Apple. Coca-Cola. Google. Amazon. What do these companies all have in common? These companies are some of the biggest, most recognized brands in the world.
And just what is a brand exactly? “Hint… it’s much more than just a logo,” according to the Chamber invitation.
During the January General Membership Luncheon, Chamber President and CEO Nicki Anderson will address the membership and guests on what branding means and why it matters to every business.
Additionally, Anderson will discuss the recent “rebranding” of the Naperville Area Chamber of Commerce, its “big reveal,” and what it means for future direction of the five-star organization.
“When I came in to this position three years ago, I had five goals,” said Anderson on Monday. “One was to make the Naperville Area Chamber of Commerce more relevant. Almost 20 years have passed without a new look. We are closer to that goal of relevancy as we are pleased to reveal our new brand at our largest fundraiser of the year on Fri., Jan. 2o.”
Anderson continued, “The NACC is committed to being the best resource possible for our business community. Rebranding and recommitting ourselves to our Members and a strong business climate is something that my staff and I are very proud of.”
She lists her four other goals as “improving diversity within the Chamber, improving quality of programming, growing our Young Professional Leadership group and enhancing professional development offerings.”
Register now for General Membership Luncheons
If you have any questions or will be registering using a ticket included in your Membership plan, please contact Beth Ann DiFranco, (630) 544-3365.
Pre-registration for General Membership Luncheons is strongly encouraged. Tickets are $25 each for Chamber members and $45 each for “future Chamber members.” Organizers advise that walk ins will be accepted; however, the walk-in rate for Chamber Members is $30 and future members is $50.
Hilton Lisle/Naperville is located at 3003 Corporate West Dr. in Lisle.
Next up for Feb. 27 is a chance to meet the new President of the College of DuPage, Dr. Ann Rondeau, the second woman ever to achieve the rank of three-star admiral with the U.S. Navy. Dr. Rondeau will discuss COD’s regional economic impact, workforce development initiatives, and her vision for the future of COD.
Then next month, the State of the City address given by Mayor Steve Chirico runs 11AM to 1PM on Monday, March 20, 2017, during the Chamber’s General Membership Luncheon. (Note: Lunch is $50 for members/$75 for guests.)
For more information about the Naperville Area Chamber of Commerce, its programs and outreach or to register for monthly luncheons online, visit www.naperville.net/. The Chamber is located at 55 S. Main Street, in the Main Street Promenade.
