Above /  Waldo, the famous 30-year-old fellow, hasn’t aged a bit since he entered the local scene six years ago in his striped shirt and black-rimmed specs to help raise awareness for independent businesses. Where will you spot Waldo? Scroll down this page to “play freely” for updated list of participants.

Waldo was spotted showing some independents in Knoch Park at Ribfest 2017!


Greg Gordon of Dog Patch Pet & Feed, Becky Anderson of Anderson’s Bookshop and Bill Kreger of Kreger’s Brat & Sausage Haus will be among many independents to create a stage for Waldo in their places of business during July.

Hey, kids and kids at heart! Get set to search for Waldo throughout Naperville when the popular character returns inside to promote the local independent business community July 1-31.  Watch for updates of Waldo’s whereabouts and some new twists to play throughout the month.

Meanwhile, beginning July 1, free entry sheets with info that includes participating independent businesses (and some surprise locations) will be available at Anderson’s Bookshop, 123 W. Jefferson Ave., where all ages are welcome to pick up an entry to help youngsters play for a chance to win kid-friendly prizes.

Back for round six, July 1-31

Waldo will be on the loose throughout the IndieBound-Naperville community all during July.  Since the summer of 2012, the familiar character clad in his red-and-white striped shirt has hidden in a multitude of independently-owned stores and businesses in Naperville.

It’s all part of the sixth annual Where’s Waldo? on Main Street, USA, a national campaign of Candlewick Press and the American Booksellers Association.

According to American Booksellers Association Past President Becky Anderson, of Naperville’s independent bookstore, Anderson’s Bookshop, “Find Waldo Local celebrates the uniqueness, fun and strength of community.”

So Where’s Waldo?  Find his likeness placed high and low inside many restaurants, retail shops and websites all throughout Naperville. Of course, those places of business also are where you’ll see the bright red Indie Bound Naperville sign.


Will the real Waldo please stand up…

Waldo fans will note the famous 30-year-old fellow hasn’t aged a bit since he entered the scene in his striped shirt and black-rimmed specs. And he’s making a comeback and the NEWS by visiting different local businesses at locations north, east, west and south.

Individuals who spot him 12 times and keep track can win bragging rights and prizes, including buttons, books and more.

From Anderson’s Bookshop at 123 W. Jefferson Ave. to Heaven on Seven at 223 S. Main St., from Second Chance Resale at 1512 N. Naper Blvd. to First Community Financial Bank and Casey’s Foods in Naperville Plaza, and many more stops such as Dean’s Fine Clothing in downtown Naperville, Waldo cut-out figures will be standing up for independents.

Find Waldo in 12 places for a chance to win a prize

Collecting “I found Waldo” cards in 12 or more businesses and turning them in at Anderson’s will win a Waldo button and an entry for other, larger prizes to be drawn after the promotion ends on July 31. Pay attention for updates and other Waldo news coming soon.

A Grand Prize will include a basket of kid-friendly items and gift certificates.

Individuals who prefer a shorter version of the hunt can collect the cards from eight businesses and pick up a collectible Waldo button at Anderson’s Bookshop.

Why Waldo?


Find Waldo all along Main Street!

Waldo is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in 1987. Since then, the Where’s Waldo books have held a cherished spot on book shelves in children’s rooms and bookstores the world over. More than 55 million Waldo books are now in print worldwide and they’ve been translated into 18 languages. An entire generation of moms, dads and their children have grown up searching for Waldo and his cast of wandering companions.

In celebration of Waldo’s longevity and popularity, his American publisher, Candlewick Press, teamed up with the American Booksellers Association and 250 independent bookstores all across the country, including Anderson’s Bookshop here in Naperville, to have fun and encourage people to visit local businesses.

In the spirit of independence, play freely

There is no charge to participate, and the game lasts for the entire month of July. For more information about IndieBound Naperville, visit www.indieboundnaperville.org.  Note: As of June 29, 2017, the following businesses have signed up to participate in the Find Waldo fun. But any independent member of IBN can participate, listed here or not. Just ask where you see the bright red shop local sign.

Naper Auto Works 320 N. Mill Street
Anderson’s Bookshop 123 W Jefferson Ave
Anderson’s Toyshop 111 W Jefferson Ave
Artistic Creations Salon 22 W Jefferson Ave
Casey’s Foods Naperville Plaza
Baubles by Maclyn 26 W Jefferson Ave
DeEtta’s Bakery 428 W 5th Ave
Dog Patch Pet and Feed 1108 E Ogden Ave
Edie Boutique 15 W Jefferson Ave
Ellman’s Music 508 W 5th Ave
First Community Bank 24 W Gartner
Gotskind’s Shoes 115 W Jefferson Ave
Haagen Dazs/Popcorn Palace 30 W. Jefferson Ave
Joseph Haselhorst DDS 507 S Main St
Kreger’s Brat & Sausage Haus 605 N Ellsworth
Liam Brex 222 S Main St
Naper Nuts & Sweets 10 W. Jefferson Ave
Naperville Fine Art Center & Gallery 508 N. Center St
Naperville Running Company 34 W. Jefferson Ave
Naperville Running Company 3416 S. Route 59, Suite 116
positivelynaperville.com positivelynaperville.com
PS Travel 1783 S. Washington St Ste 107
Remax Professionals Select 2272 95th St Ste 200
Saraboo Creek 107 W. Jefferson Ave
The Boxes Etc 790 Royal St. George #141
Two Bostons 103 W. Jefferson Ave
Two Bostons 2523 W. 75th St
Heaven on Seven

Uptown Soda Bread

Resiliency Institute

Adagio Teas

The Growing Place

Oswald’s Pharmacy

Naperville Tennis Club

Celidan Florist

Pennywise Resale

224 S. Main St.


10S404 Knoch Knolls Rd.

27 W. Jefferson Ave.

25W471 Plank Rd.

Naperville Plaza

1011 E. Benton Ave.

Naperville Plaza

750 Aurora Ave.

Play online, too

To receive credit for finding Waldo at Positively Naperville, simply write on a card that you saw this online post dated July 1, 2017, hidden here on the Positively Naperville website with the code “Shop local independents/PN.” It’s that easy.

Other independent IBN member businesses without an accessible storefront may opt to use their websites, too, using the same code for credit: “Shop local independents/(web address).”

Monthly meetings at Kreger’s (rhymes with beggars)

Note also that IndieBound Naperville usually meets on the first Monday of the month except when a holiday falls that day. (For 2017, meetings are July 10, August 7, Sept. 11) at 6PM at Kreger’s Brat and Sausage Haus, 605 N. Ellsworth at Center St.

For more information, visit and like facebook.com/IndieboundNaperville or any of the participating merchants. Check back to www.positivelynaperville.com for updates, too.

And if you’re an independent business owner or manager, join the fun to help promote the shop locally movement and be listed at www.indieboundnaperville.org. For $80, help spread the independent word via the bright red sign.


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