For over a decade, Liz Spencer has been talking about business on Naperville’s only TV talk show: Business Connection.
This 30-minute show offers a unique opportunity for local entrepreneurs and owners to talk about their business for eight minutes and provide potential customers information about the history and philosophy of their business as well as the products and/or services they offer.
The guests represent a wide cross-section of industries including restaurants, accountants, lawyers, health clubs, medical professionals, entertainment venues, consultants to name a few. And the size of the businesses vary from very small businesses operating out of an owner’s home to local independent retailers to regional representatives of a much larger corporations.
Whether the business elects to do an in-studio interview or have the interview taped onsite at their place of business, they are in control of the interview questions and when the cameras roll, Liz will ensure they put their best business foot forward.
Each interview appears on air for two weeks as part of the show, but one of the key benefits for the business is their individual interview appears online indefinitely at NCTV17.com and the station’s YouTube channel. Given more than 85 percent of all shopping starts online, having video content that a business can embed on their own website or post to their social media effectively extends the reach and impact of this marketing opportunity.
NCTV17’s goal with Business Connection is to give local businesses an economical marketing tool to help them grow while offering our viewers a chance to get to know their local businesses in an entirely different way. If you’re interested in learning more, visit www.nctv17.com/tvappearance.
We hope we can talk about your business on TV in the months ahead.
