The Naperville Ribfest marketing team has introduced news of the creation and launch of the innovative Naperville Ribfest app, available now for free from iTunes to help visitors connect with the event planned July 3-6.
“We set building an iPhone app for the Ribfest experience on your smartphone as a new and effective way to reach Ribfest fans as one of major marketing goals this year,” said Marketing Chair Don Emery.
The task for designing the look and feel fell to Paul Feith, principal at Paul Gregory Media (www.paulgregorymedia.com) and a member of the marketing team.
“We wanted to augment the attendee experience so they could easily follow bands, create their personal itinerary, and see all that the fest has to offer at a glance,” Feith said.
He noted that app users can quickly get to the information they need in seconds.
Feith worked with Lextech (www.lextech.com), a mobile app development company headquartered in Lisle, Ill. to design and develop the innovative Ribfest app. In addition to tabs for fun activities, rib vendors, music, food and drink locations, tickets, shuttle/parking, and accommodations, the app also includes a map of the Ribfest grounds. “We were able to use mobile technology to overlay maps and attractions, vendors, and events showing their location in relationship to where you are,” explained Feith. He added, “The app also can push out announcements in real time for any last-minute changes or weather concerns.”
John McGill, vice president of business development at Lextech, said, “We are grateful for the opportunity to create a technology solution that provides value to the community, supports the programs and charities of the Exchange Club, and enhances the experience for visitors to the Ribfest event.” He explained, “The first iteration of the app will give attendees access to relevant and timely information about Ribfest before, during, and after the event. Future versions of the app will provide a platform for users to engage with the Exchange Club throughout the year.”
To download the app, search the iTunes app store for Naperville Ribfest or follow this link: http://tinyurl.com/ribfestapp.
About Ribfest
The 27th Naperville Ribfest will be held July 3 – 6, 2014, in Knoch Park in central Naperville. Ribfest consists of family activities, award-winning rib vendors from across the country, carnival rides, and crowd-pleasing musical entertainment. Ribfest is run by the 140+ members of the Exchange Club in cooperation with its partners including the City of Naperville and the Naperville Park District. More than 4,000 volunteers and hundreds of sponsors support the event with 100% of the proceeds from Ribfest going to support the elimination of child abuse and domestic violence.
About our Sponsors: The Exchange Club of Naperville and Ribfest Committee thank all sponsors for their involvement in Ribfest 2014. Without them, this event would not be possible! For starters, here are 2014 Ribfest Grand Sponsors: Miller Lite Pepsi Beverages Company, D&J Amusements, Navistar, Meijer, Cordina Frozen Drinks, Exelon Generation, Hollywood Casinos, Chicago & NW Indiana Hyundai Dealers, Naperville Bank & Trust/Wintrust Community Banks
About Naperville Exchange Club: Chartered in 1987, Exchange Club of Naperville, now with 140 members, is dedicated to the elimination of child abuse and domestic violence as well as the spirit of Americanism. Through Ribfest, the Exchange Club has donated more than $14 million to more than 50 local charities. For more info, visit www.ribfest.net and/or www.exchangeclub.org.
Submitted by Hunter Byington, Public Relations for Ribfest 2014
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